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UX Audit
Evidence-based evaluation of digital products for usability, conversion, and accessibility. Find what is actually broken, not what looks wrong.
UX StrategyExperience Design Lead · AI Strategist · 14+ Years
I turn complexity into products people trust and businesses measure.
UX strategy, AI-assisted workflows, and cinematic visual storytelling. Evidence-first. Revenue-aware. No decoration without purpose.
AI Consultant
Photographer
UX Designer
About
Designing for outcomes, not aesthetics alone.
I build products people actually use. My work sits at the intersection of user experience strategy, applied AI, and visual storytelling. I structure complexity so teams can ship with confidence and users can act without friction.
Over 14 years, I have worked across enterprise platforms, consumer products, fintech, edtech, and hospitality. I do not chase trends. I focus on what converts, retains, and reduces support load. Every design decision ties back to a measurable business question.
When I am not designing products, I create cinematic, editorially styled photography and AI-assisted visual art under the name Broekn Camera.
14+
Years in UX, IA, research, and product design
2
Practices: design strategy (Blisse Code) + visual art (Broekn Camera)
5+
Industries: fintech, edtech, travel, enterprise, aviation
KL
Kuala Lumpur, Malaysia. Available for remote + regional work
What I do
Core Services
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AI Workflow Design
Integration of AI-assisted workflows into design and product development. Automations that save hours without adding risk.
AI Integration◊
Research Sprint
Rapid user research, synthesis, and actionable recommendations in compressed timelines. Answers to the right questions, fast.
Research○
Design Strategy
Revenue-aware design thinking that connects screens to business outcomes. Prioritization frameworks, systems thinking, and roadmaps.
Strategy✦
IA Restructure
Information architecture overhaul for complex platforms. Mental model mapping, navigation redesign, and content strategy alignment.
Architecture★
Cinematic Visual Art
Premium editorial portraiture and AI-assisted visual art with a cinematic, neo-noir sensibility. For brands that want imagery with emotional weight.
Visual✧
Workshop Facilitation
Facilitated design thinking sessions for product teams. Align on direction, priorities, and design systems in structured, time-boxed formats.
FacilitationSelected work
Case Studies
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Experience
Where I have built and led
2022 – Present
Experience Design Manager
GrowthOps Asia
Leading design for complex digital products. Managing cross-functional teams, establishing design systems, and integrating AI-assisted workflows.
2017 – 2022
UX Architect
FrogAsia
Product design across edtech platforms, enterprise and consumer platforms. Led research initiatives, IA restructuring, and conversion optimization.
2016 – 2017
Senior UX Designer
Maybank
Designed fintech portals, and enterprise tools.
2014 – 2016
UX Consultant
Cognizant
Early career across visual design, branding, and front-end development.
2013 – 2014
UX Designer
Winit
Early career across visual design, branding, and front-end development.
2012 – 2013
Product Designer
Jugular Social Media
Early career across visual design, and branding.
Writing
What I think and write about
UX That Prints Money
Conversion teardowns, trust audits, and clarity fixes. Why this page fails, and what to do about it.
Applied AI for Teams
Real workflows, templates, and systems. Not hype. What actually saves time and reduces error.
Cinematic Visuals
Finished editorial work, behind the process, and the story underneath each image.
The Human Operator
Building with limited time, fatherhood, discipline. The solution is the protagonist, not the struggle.
Recent posts
Frequently asked
What others say
Kind words from students and colleagues
Chiranjeet embodies kindness and patience, creating a safe and comfortable environment where you can freely ask questions about UX and even providing mental support for managing stress and time effectively.
Chiranjeet would go above and beyond to help me become successful in UX design. With his feedback, I was able to grow my skill set quickly, and achieved a job at Citi as a UX designer during my schooling! 10 out of 5 star rating!
He always provided advice to mitigate my worries and clarification on approaching certain steps in design. Objective, precise, and consistent feedback that helped me navigate this course. Very knowledgeable with invaluable insight into the industry.
Let's talk
Ready to work
together?
I take on select consulting, audit, and creative projects. If you value clarity over decoration and evidence over guesswork, we will get along.